Lush Ends Download Festival Partnership Over Trans Toilet Policy
Lush Ends Download Festival Partnership Over Trans Toilet Policy

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Lush Ends Download Festival Partnership Over Trans Toilet Policy

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2 weeks AGO

High street retailer Lush has made a significant stand by ending its partnership with Download Festival, a decision sparked by the festival’s controversial trans toilet policy. This move highlights the ongoing discourse surrounding LGBTQ+ rights and the importance of inclusive spaces.

Background on Download Festival’s Policy

The Download Festival, set to take place next month at Donington Park in Leicestershire, has faced backlash from artists and the LGBTQ+ community due to its restrictive policies on restroom access for transgender individuals. Lush’s decision to withdraw from the event underscores the growing demand for brands to prioritize inclusion over profit.

Lush’s Commitment to Inclusion

In a message shared by the trans rights group Strive, a Lush representative stated, “We are terminating our collaboration with this event, so we will no longer be participating.” This statement resonated with many, including Strive, which expressed gratitude towards Lush for prioritizing morals over profit.

Thank you Lush team for putting morals ahead of profits
Lush Ends Download Festival Partnership Over Trans Toilet Policy 1

“Thank you Lush team for putting morals ahead of profits.” ✊🏳️‍⚧️

The Fallout from Download’s Decision

Following the public outcry, Lush has removed related promotional content from its website, reflecting its commitment to supporting the trans community. While the Download Festival continues to promote its collaboration, many of the associated products, such as bath bombs and body sprays, have been taken off the market.

Community Reactions

Trans artist Noahfinnce voiced his concerns on social media, questioning the festival’s invitation to trans performers while simultaneously enforcing exclusionary restroom policies. “If the only way we can p*ss is by outing ourselves, then you’ve created an unsafe environment,” he stated, highlighting the urgent need for safe spaces at public events.

Download Festival’s Response

In response to the backlash, a spokesperson for Download Festival insisted, “Download has always been, and remains, for everyone.” They emphasized their commitment to acceptance and inclusivity, noting that the majority of toilets at the festival are gender-neutral.

Ongoing Conversations

The debate surrounding the festival’s policies continues, with many advocating for a more inclusive approach that respects and uplifts all identities. As the community engages in these critical conversations, it’s evident that the fight for equality and representation is far from over.

Conclusion

Lush’s withdrawal from Download Festival serves as a reminder of the power of corporate responsibility in advocating for LGBTQ+ rights. It’s crucial for brands to align their values with the communities they serve, fostering an environment of inclusivity and acceptance.

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done? On 1 June 2025 the cosmetics company confirmed it had terminated its commercial partnership with Download Festival. The move means Lush’s planned “festival-revival” product stand, co-branded merchandise and backstage hospitality activations will no longer go ahead.
Lush said the festival’s handling of restroom access for trans and non-binary fans conflicted with the brand’s long-standing inclusion policy. After organisers circulated guidance that appeared to restrict trans women from women’s toilets, Lush concluded that “supporting the event would contradict our ethical charter.”
A 27 May email told ticket-holders that toilets would be “single-sex in line with EHRC guidance”; backlash ensued from artists and fans. On 28 May 2025 the festival issued an updated statement promising that “the majority of toilets will be gender-neutral” while still providing some single-sex options, and apologised for the confusion.
Bands like NOAHFINNCE, Pinkshift and Witch Fever threatened boycotts, while online petitions calling for a fully trans-inclusive policy gained thousands of signatures within 24 hours. Music outlets such as Stereogum noted that Lush’s withdrawal amplified pressure on organisers to go further.
Yes. Lush regularly sacrifices revenue for principle: it quit UK social-media advertising in 2021 over mental-health harms, funds grassroots LGBTQ+ groups through its “All Are Welcome, Always” campaign, and built a Gender-Affirming Care leave policy for staff in 2024. Dropping Download aligns with that record of “people before profit.”
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#LGBTQ+Brand PartnershipsBusiness EthicsdownloadDownload FestivalInclusive ToiletslushLush CosmeticsMusic FestivalNewstrans rightsUK 2025

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